Sri Lanka’s leading hair care brand Kumarika signed a pledge to promote natural living and the launch event was held at Janakala Centre, Battaramulla. This initiative was commenced in lieu of World Environmental Day on June 5th. The campaign aims to gather signatures from one million women across many towns island-wide to pledge their support towards Natural Living.

The initial pledge was signed by Hon. Minister of Parliamentary Affairs, Sumedha G. Jayasena, and will be sent to towns across the country to collect signatures of women to support this campaign. The launch event was graced by leading Sri Lankan celebrities in their pledge to encourage and promote natural living.

“Kumarika aims to promote and generate awareness about the benefits of living the natural, healthy way through this campaign” explains Hemas Marketing Manager Derrick Anthony. “We will also give back to the environment by planting trees so as to embrace this cause”.

Kumarika is Sri Lanka’s leading herbal and natural hair care brand, recognized for a range of hair oils; shampoo and face wash created with the goodness of herbal and natural ingredients. To learn more about the way of natural living, log onto the Kumarika website www.wayofnaturalliving.com, or visit the Kumarika facebook page and youtube channel for more details.