Augmented Reality for Trying On Makeup
We’ve always been amused by video games, the fact that our world can be merged with another, a world with endless possibilities has always kept gamers hooked onto it, ever since Pong was introduced to arcades in the early 1970s. Computer graphics have become much more sophisticated since then, and game graphics are pushing the barriers of photorealism.
Now, researchers and engineers are pulling graphics out of your television screen or computer display and integrating them into real-world environments. This new technology, called augmented reality, blurs the line between what's real and what's computer-generated by adding graphics, sounds, haptic feedback and smell to the natural world as it exists.
That is looks splendid on a model, however, how will it look on me?
Online shopping has become a way of life, strolling through products from the comfort of your home. The only downside of online shopping is how the product would look on you after acquiring it, but now you can find out thanks to ModiFace, an augmented reality startup that started out with Botox and military research and now soundlessly grown to power apps for 55 of the top makeup brands like Sephora, P&G and Unilever.
All you have to do is fire up the camera on your phone or a store make counter’s tablet, and wander through different styles of eyeshadow, lipstick, hair changes, anti-aging treatment and all the other subsequently and ModiFace applies them to your skins in real-time on your screen. You can wink, smile and move around and admire your new style without the work or cost.
This innovation offers beauty brands and retailers market a platform to show off their products to customers standing at cosmetic counters as well as shopping at home. This new exclusive technology, which uses Microsoft's Kinect for Windows sensor, can recreate cosmetics items, for example, blushes, lipsticks and eye shadows and anti-aging skincare effects such as dark spot correction, facelift, browlift, cheek volume enhancement and jaw contouring on any consumer standing in front of the Beauty Mirror in real time and in full 3D.
The Impact
By the means of the of ModiFace’s virtual makeup mirror, companies have achieved increasing sales by 31 percent because customers are more confident they’ll love what they’re buying. That’s why brands are paying $200,000 to $500,000 a year to integrate ModiFace’s augmented reality tech into their own apps.
The worldwide cosmetics market hit around $500 billion last year. Huge brands will pay for whatever offers them some assistance with selling more cosmetics. Augmented reality technology like ModiFace unlocks the true purpose of cosmetics: expressing one’s ideal self.
Through innovation aspiring industries to make use of technology in benefiting profitably and making the shopping experience stress-free and enjoyable, we can say, we are in good hands.
By Zeeshan Akram Jabeer
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