Sep 07 2012.
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Citrus Group in partnership with Percept (India) to bring India’s most spectacular entertainment show to the city of Colombo.
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The Sunburn Music festival is an Electronic Music Show held at the end of December each year in Goa. Organized by Percept Limited, an entertainment, media and communications company in partnership with Nikhil Chinappa – the ever popular VJ and entertainment show host, the festival has been held every year since 2007, drawing more than 130,000 people to the venue each year.
 
Nikhil Chinappa
Venturing into the global arena for the first time ever, Percept today announced its partnership with the Citrus Group – Sri Lanka’s fastest growing leisure group of companies – to bring to Sri Lanka Sunburn’s very first international show.
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“The Sunburn Festival is not just about music,” stated Harindra Singh, CEO of Percept Limited. “It is our opportunity to reach prime youth of Sri Lanka by bringing to them what they love best. For Sunburn, Sri Lanka was the obvious choice when venturing into overseas performances, as we see it as the next growth opportunity in terms of building an active fan base. We are indeed proud to be associated with Citrus – one of Sri Lanka’s premier groups in this venture, and we are confident that the event in Colombo will be an astounding success.”
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Since its first rave, Sunburn has been winning many national and international accolades including being nominated amongst the top 10 musical festivals in the world as well as Asia’s biggest music festival, along with being voted as the best live Entertainment Event of the Year 2008 & 2010 and the best festival of the year 2011 at the WOW Awards.
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Chandana Talwatte, Executive Director and CEO of Citrus added that, “Citrus is all about leisure and making people feel wonderful, therefore we have ventured into this avenue of entertainment, in order to bring our nation’s people even closer to what they love. We look forward to gathering the crowds and turning out a successful event together with Percept, and we value their partnership in this effort.”
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Known as India’s largest youth event, Sunburn in Sri Lanka will feature the Grammy winning DJ Afrojack - ranked no. 7 in the world, together with other national and international artistes from all genres of music who will gather together to give live performances and entertain the crowds.
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Sunburn 2012 will be held on 6 October 2012, at the CH&FC Grounds in Colombo and will be the first ever musical extravaganza in Sri Lanka to be endorsed by VH1.
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0 Comments
Vinny says:
Sep 10, 2012 at 09:42 amI must say this is indeed a good initiative but why do we have to get the help of Indian outfit. Im sure we do have competent event management companies in Sri Lanka. Hikka Fest in its first 2 years was great effort and I have personally been to sunburn the only good thing is the Dj Line up.
I think our local event planners should start building our own festivals in order to draw more foreigners. If you take a look at the festivals in europe most of them started very small and now it