Synonymous with sarongs in Sri Lanka, Lovi is on an unrelenting journey to make the sarong a garment of choice for the discerning  fashion lovers not only in Sri Lanka but across the world. Lovi has been responsible for elevating the status of the sarong so much so that those in the upper echelons of society favour the sarong for cocktail soirees and even weddings.  Introducing a belt and a pocket to the humble sarong has seen it emerge as a chic fashion statement that speaks volumes.

 Lovi recently launched their new collection Rise which offers sarongs for men and women in a variety of unique colours and prints. In his imitable style the founder of Lovi, Asanka De Mel has introduced a range of fashionable tops and blouses that complement his sarong creations. Turning heads for all the right reasons, the new collection of Lovi, is indeed sartorially savvy.