The Coffee Bean & Tea Leaf launches its ‘Origins’ Quality Promise, and introduces a selection of new food items

The Coffee Bean & Tea Leaf®, Sri Lanka’s premier specialty coffee and tea retailer and part of the California based brand’s international franchise network, launched a Quality Promise initiative called ‘Origins’ to support its brand promise of being Simply The Best ™. It also launched a series of new food dishes as part of a planned extension of its popular pastry range and ‘bistro’ style food menu.

‘Know the Difference’ and ‘Know What You Are Consuming’

The quality promise initiative is designed to guarantee the brand’s Simply The Best ™ trademark by declaring the origins of everything the brand makes, and every ingredient they use. “Our customers have the right to know what they are eating and drinking, what goes inside, where it was made, and by whom. You want to be able to trust quality and safety, and know it’s going to be consistent.  Origin is everything,” said Mr. Roman Scott, MD for International Brands Ceylon Pvt. Ltd. “I want customers to know the difference they get at The Coffee Bean & Tea Leaf®, and to know just how good our products are and why they sell for premium prices.” The brand plans to state the origin of all its ingredients for all products.

The Top 1% Of All Arabica Beans In The World

“We are already trusted for the quality of our coffees and ice blended drinks, so the news for many customers will be more about our food” said Scott, “but its nice to know that every coffee bean we grind can be tracked back to the original estate where it was picked, from the bar code on each coffee bag.  That’s impressive”. The Coffee Bean & Tea Leaf®, America’s oldest specialty coffee brand, is famed for its coffees. CBTL buys the top 1% of all Arabica beans in the world. CBTL coffee is freshly roasted daily in small batches in a manual, European roast style in the company’s Californian roasting facility in Camarillo, Los Angeles.

In Sri Lanka, The Coffee Bean & Tea Leaf® imports all its coffees, powders and flavours directly from the CBTL central roasting facility in Los Angeles. All such products served in their Sri Lankan outlets are tested and certified by the State of California Department of Public Health, under the standards of the US Federal GMP (Good Manufacturing Practices) regulations for food, and each shipment is certified.

Top Quality Food & Pastries

The Coffee Bean in Sri Lanka is particularly proud of the quality of its patisserie, cakes and food. “Everything we sell we make ourselves, daily, in our own kitchens, using the finest ingredients”, said The Coffee Bean’s Executive Chef Athula Mudaligama.

Executive Chef Athula Mudaligama

"We pride ourselves on making simply the best cheesecakes, muffins, and chocolate based patisserie in Sri Lanka”, continued Chef Athula, “and we want our customers to know what makes them so good. For example, we use the world’s best Belgium chocolate from Barry Callebaut, and combine it with pure fresh cream, and nothing else, for our chocolate ganache used in our cakes and eclairs. We select the best cream cheese, milk, butter and fresh cream for our patisserie and drinks; and use only American grade A walnuts, almonds and blueberries”.

The brand doesn’t just want to stop at what goes into their products.  They believe customers should know who makes everything sold and the standards of their kitchens. “We are confident enough of our quality that we will allow customers to visit our central production kitchens and see for themselves what we do and how we do it” said Chef Athula, “and we will launch a visit day each month from October after we have opened our new stores.”

Launch of New Range of Wraps, Burgers, and Macarons

The Coffee Bean also launched an extended range of foods. “We responded to our loyal customers who liked our wrap - the Middle-Eastern inspired Chicken Arabiata. They wanted more variety for this healthy choice to complement our popular sandwiches,” said Chef Athula. The extended range of wraps now include: Tandoori Chicken, Rosemary Chicken, Curried Chicken, Chicken Chipotle, Yellowfin Tuna, Grilled Veg & Pesto, and Chicken Arabiata.  All wraps are served with handmade potato chips fried in pure olive oil, and salad. The Coffee Bean is also launching two burgers, a chicken burger and a 7-spiced beef burger, made with 100% pure meat handmade patties, blended with a secret recipe of herbs and spices.

The final new product, which has created great excitement, is macarons. These colourful little sweet delights are made from egg white, almonds and confectionary sugar, and are the perfect accompaniment to a cup of great coffee or tea. The Coffee Bean is launching three flavours: Real Strawberry, Belgium Chocolate, and Fresh Passion Fruit. A further three flavours are being developed: Coffee Bean Espresso, American Blueberry, and Tea Infusion.