PAID CONTENT

Love. It’s a universal language, right? Except, sometimes society throws up these giant roadblocks - age, ethnicity, language - that make expressing that love feel anything but universal. Closeup’s recent #BreakTheBarriers campaign tackles these very roadblocks with a powerful short film that has Sri Lanka buzzing.  

Let’s face it, we’ve all been conditioned by societal norms. Age differences are often seen as problematic, ethnicities can divide, and languages can create walls. But what if the connection transcends these labels? Closeup’s campaign beautifully portrays this.  

The short film features two people from seemingly different worlds - a Sinhalese man in his twenties and a Tamil woman in her thirties. Despite the language barrier and their cultural backgrounds, a spark ignites. The beauty lies in their ability to bridge the gap, not through grand pronouncements, but through shared smiles and stolen glances. It’s a heartwarming reminder that love speaks a language all its own.  

The brilliance of the campaign lies in its simplicity and authenticity. It doesn’t preach; it shows. It allows the audience to connect with the characters and their blossoming connection. And it has resonated. Sri Lankans especially young people, have lauded the campaign for its inclusivity, empathy, and daring to challenge the status quo.   

This isn’t just about a toothpaste ad; it’s about sparking a much-needed conversation. Love shouldn’t be held hostage by stereotypes. Closeup’s #BreakTheBarriers campaign is a breath of fresh air, urging us to embrace connection over judgment. It’s a message that transcends cultures and reminds us that sometimes, the most beautiful stories are written in the language of the heart.  

So, why not join the conversation? Watch Closeup’s #BreakTheBarriers campaign on Facebook and YouTube. Let’s show the advertising world that powerful messages resonate with audiences, and maybe, just maybe, inspire more stories that celebrate love in all its beautiful forms.