'It’s Versace bootlegging the bootleg': Versus confirms knockoff-inspired collaboration with M.I.A.
Versace has confirmed that M.I.A. is the latest figure to design a capsule collection for its Versus Versace capsule collection, following the singer’s independent front row admission last week.
For the collection M.I.A., whose new album ‘Matangi’ drops on November 5, was inspired by counterfeit Versace clothes that she found in London markets as a teenager.
She has created a 19-piece range for the brand, which includes T-shirts, jeans, and silk shirts (among other items) for both men and women.
M.I.A. has long been a fan of Versace. She has been spotted wearing the label’s designs in music videos and at various public appearances.
The artist’s Versus Versace collection is imbued with the same overloaded graphic aesthetic that she has singularly honed through her assorted album covers and personal style.
Junk-jewelry, logo mania, athletic wear, and Tumblr art are some of the references that come to mind when looking at photos of the singer’s new designs.
True to Versus Versace’s all-digital form, the collection’s October 16 release will be celebrated with a GIF campaign projected on East London’s markets.
‘I love the energy of the street, so when M.I.A. suggested we use bootlegs of Versace, I thought it was such an incredible idea,” Donatella Versace said of the new collection in a release issued to MailOnline. ‘It’s fast, loud, unafraid, and brings together the worlds of music and fashion.’
M.I.A. is the second figure to design a capsule collection for the reenvisioned Versus Versace. After Christopher Kane departed the label as its full-time creative director last year, Versace decided to split the label’s duties into miniature collections and bestow its design honors upon a new talent each season.
The plan’s inaugural participant, J.W. Anderson, debuted his Versus Versace collection in May with a blowout runway show in New York.
His Versus outlook, presented in three mini tableau collections, expressed a luxurious take on ‘90s counterculture. The collections’ chubby primary-colored furs, optical prints, and slashed crop tops offered a pervasive, edgy take on Versace’s signature sex appeal.
By contrast, M.I.A.’s collection is less conceptual, but no less visually arresting. Its bootleg inspiration offers a bit of lowbrow irony into Versus’s experimental fold. In the release M.I.A. said ‘Versace designs have always been bootlegged, now it’s Versace bootlegging the bootleg for the bootleggers to bootleg the bootleg. This is to keep that cycle going.
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