The first-ever TLC Triathlon Series, set to take place from November 16 to December 7,  2024, marks a significant milestone in Sri Lanka's fight against breast cancer. Sri Lanka gears up for this thrilling event, organised by the Indira Cancer Trust in collaboration with event partner G360 and advertising partner Media Monkey. This nationwide event is more than just a sporting competition; it is a powerful movement aimed at raising awareness about breast cancer, promoting early detection, and encouraging a healthy lifestyle. With an expected turnout of 4,000 athletes and 10,000 spectators, this triathlon promises to bring together communities from all corners of the country, uniting them in the fight against a disease that affects thousands of lives each year.

Why the TLC Triathlon Matters

Breast cancer is the most common cancer affecting women worldwide, and early detection can significantly improve survival rates. The TLC Triathlon is named after the  "Touch, Look, Check" (TLC) practice, a simple and effective self-examination method that can help detect breast cancer in its early stages. This triathlon is not just about physical endurance; it is about empowering individuals with the knowledge and tools they need to take control of their health. The TLC Triathlon aims to raise awareness about the importance of regular self-examination and early detection. Participants will be encouraged to integrate the TLC practice into their daily lives, making it a habit that could potentially save lives.

The event will feature interactive stations where healthcare professionals and volunteers will demonstrate proper self-examination techniques, distribute informational materials, and provide resources for scheduling medical checkups. By participating in the TLC Triathlon, you tackle a personal challenge while supporting a vital cause that could make a significant difference in the lives of countless individuals.  The triathlon's emphasis on health, wellness, and community support makes it a unique and impactful event that goes beyond the traditional sporting competition. It’s about taking “Three Steps, One Goal” to fight breast cancer together.

A Series of Events Across Sri Lanka

The TLC Triathlon Series will take place in four locations across Sri Lanka: Kilinochchi,  Batticaloa, Colombo, and Matara. Each event will include a swim, bike, and run segment, symbolising the "Touch," "Look," and "Check" steps of the TLC practice. This symbolic connection reinforces the message that self-care and awareness are integral parts of a healthy lifestyle. 

• Kilinochchi (November 16, 2024): The series will kick off in Kilinochchi, bringing together athletes and spectators from the Northern Province. This event will highlight the need for accessible healthcare in rural areas, where breast cancer awareness and resources are often limited.
• Batticaloa (November 23, 2024): The second event in Batticaloa will focus on community support and engagement. Participants will have the opportunity to interact with local healthcare providers and learn more about the services available to them.
• Matara (November 30, 2024): The focus will shift to the southern region,  continuing the awareness campaign and celebrating the culmination of the series. Participants from across the country will come together in a show of solidarity and support for the fight against breast cancer.
• Colombo (December 7, 2024): The Colombo event will be the largest in the series, with significant media coverage and branding opportunities for sponsors. This event will serve as a platform to raise national awareness and encourage widespread participation. Each event will include demonstrations, resources, and interactive stations that emphasize the importance of early detection and self-examination. By making essential healthcare information accessible through an engaging and dynamic platform, the TLC  Triathlon Series aims to empower individuals with the knowledge they need to protect their health.

How You Can Get  Involved. There are many ways to participate in the TLC Triathlon Series and support the fight against breast cancer.

• Register as a Participant: Whether you are an experienced athlete or a beginner looking to challenge yourself, the TLC Triathlon Series welcomes participants of all levels. By registering for the event, you will be taking an active role in promoting health and wellness while supporting a critical cause.
• Become a Sponsor: The TLC Triathlon offers numerous branding opportunities for businesses and organisations that want to align themselves with a mission that resonates globally. Sponsors will gain national and international visibility, as well as the chance to make a meaningful impact in the fight against breast cancer.
• Volunteer Your Time: Volunteers are essential to the success of the TLC  Triathlon Series. By joining our team, you will help create a supportive environment where participants can thrive, and you will be contributing to a cause that has the potential to save lives.
• Spread the Word: Help us raise awareness by sharing information about the  TLC Triathlon Series with your network. Follow us on social media for updates and encourage others to get involved in this important cause. 

The Impact of the TLC Triathlon Series

The TLC Triathlon Series is more than just a race; it's a movement uniting communities across Sri Lanka. By bringing together athletes, volunteers, healthcare professionals and the public, this series aims to create a powerful impact on breast cancer awareness. Participants will leave not only with a sense of achievement but also with a deeper understanding of early detection and self-care. The impact of the TLC Triathlon Series will extend far beyond the finish line.  Participants, volunteers, sponsors, and spectators will leave the event with a deeper understanding of the importance of early detection and the knowledge to take control of their health. The series will also raise critical funds for the Indira Cancer Trust,  supporting programmes that provide essential resources to cancer patients and their families. Join Us in the Fight Against Breast Cancer. Don't miss the chance to be part of something bigger than a race.

The first-ever TLC  Triathlon Series is a groundbreaking event that offers an opportunity to challenge yourself, support a life-saving cause, and make a lasting impact. By participating, sponsoring, volunteering, or spreading the word, you can be part of a movement that empowers individuals, saves lives, and builds a healthier future for all. Together, we can make a significant impact in the fight against breast cancer.

Register today, and join us in this important mission. For more information, visit Indira Cancer Trust or contact us at [email protected]. Let’s take "Three Steps, One Goal" and fight breast cancer together. Let's make the  TLC Triathlon Series a resounding success.