Designer Jaishree of Aashkii to launch Jai collection

Jaishree Parathalingam Jayesingha is a designer that possesses the unique ability of creating visually stunning pieces that blends in vibrant colours. Her creations are breathtakingly beautiful and the inspirations for these wonderful collections are derived from her life experiences and the surrounding environment. With an initial focus on sarees and western attire, Aashkii at Maitland Crescent, Colombo 7, her first boutique store and Aashkii at the Arcade Independence Square houses an alluring range where guests can select truly distinctive pieces to add to their wardrobes.

Sketching designs has always been part of Jaishree’ s life ever since her teenage years, and as she grew older, the hobby took a more passionate turn where she was inspired to design and create her own clothing. Expanding her abilities to create clothes for friends while juggling the responsibilities of motherhood, Jaishree later went on to open Aashkii, in 2006, realizing her desire to have her own space to express her creativity and to display her own clothing line.

“I have always been interested in fashion,” said Jaishree. “I really started to think about having my own boutique store after designing clothes for my friends. I started off with my own collection and opened Aashkii.” The Aashkii boutique store at Maitland Crescent has a decidedly different vibe from the store at Arcade Independence Square. While No 1 Maitland Crescent depicts a more ethnic style with vibrant hues, No 22 Arcade Independence Square is designed and built to international standards with white being the predominant colour, enhancing the space of the interior. Maitland Crescent is home to the vibrant sarees created by Jaishree, a range of sarees, handpicked, from Satya Paul and limited western attire whilst Arcade Independence Square carries a wide range of attire, all designed by Jaishree and a selection from Ritu Kumar, renowned Indo-Western designer from India. Jaishree’s designs vary from sarees, designed using choice fabrics with fabulous batik prints, tie dies and unique motifs, to Western clothes such as dresses - short and long, skirts, tops, pants and much more. She calls it a fusion range and whatever the type of clothing be, elegance and simplicity is at the core of her creations, which has captured the hearts of many.

In Jaishree's opinion the most important thing in creating a piece of clothing or saree are the fabrics used, the design and of course the colour. As such, she personally designs every piece of clothing in her line and uses choice fabrics such as satins, chiffons, silks, linen and soft cotton to name a few. “I use high quality fabrics that sits beautifully on the wearer where the designs that I create come to life and this is one of the success  of my designs,” she says. Catering to a niche market, though not limited, Jaishree is now ready to take the next leap of officially launching her brand Jai. The event which is to be held at Aashkii, Arcade Independence Square promises to delight and thrill fashion lovers who crave for uniqueness as well as elegance in their choice of attire. The launch of Jai Collection 2015 will be held on 4th of December at 7:30 pm.

To experience a fashion show which will showcase “Jai Collection” please contact https://www.facebook.com/aashkii.