Launch of the amanté 2013 Summer Fashion collection 

Three à la mode designs will bring to life the youthful exuberance of the season, as amanté launches their Summer 2013 collection this June. The perfect blend of sophisticated design and luxurious comfort, coupled with the vibrancy of the season, the Summer 2013 collection follows a highly successful Spring collection launched by amanté in April this year.

The brand has dominated the targeted market space; a demographic of fashion conscious women who clearly announced their endorsement of premium lingerie in Sri Lanka. 

The ‘Secrets of Summer’ collection offers Sri Lankan consumers a range of fine lingerie to choose from; Vintage Rose, a classic floral design that is the perfect combination of modern styling and old-time charm, comes with a new padded balconette bra and low rise brief. Silver rings and slides attached to the bra with an engraved amanté logo add amanté’s trademark sophistication to the design. 

Florette brings out the playful spirit of the season, with a darted padded full-covered bra and low rise brief, a camellia print on soft smooth microfiber and rosette bow adding the final touch of perfection to the set. This summer style will be available in both white and navy blue. 

A vibrant watercolour print on red makes Melange the more bold choice of the season, bringing out the daring spirit in women. The darted padded wired bra is designed with a sweetheart neckline, ultra soft bonded microfiber straps and is completed with silver rings and slides with the engraved amanté logo. The low rise brief, also carrying the same print on soft microfiber, completes this set design. 

The range will be following the amanté Spring Collection that was launched in April; the coordinate sets included floral design Ombre, microfiber rose hued Caprice, and non-padded and non-wired Floral Luxury made of luxurious floral jacquard lace. 

Additionally, to celebrate the launch of the new range, the first 25 customers who purchase an amanté 2013 Spring Summer coordinate set (Bra & Brief) will receive an Rs.500 gift voucher from amanté at the outlet in which the purchase is made. 

The amanté Summer & Spring Collection can be viewed online at http://www.amante.lk/fashion.