Land Rover is geared to set the pace at the forthcoming HSBC Colombo Fashion Week 2014. Land Rover will showcase the All New Range Rover in a special autobiography trim.

The Range Rover Autobiography is the purest expression of individuality and quality. The uniqueness of the autobiography programme is that it allows users to customize their Range Rover.

In addition to the Range Rover Autobiography, the hugely popular Range Rover Evoque will be featured in a hands on display.

Invitees of CFW will be able to pose with the Evoque whilst having their picture taken in various masquerades such as Great Gatsby or even as a Kenyan adventurer.

"The Range Rover is really four vehicles in one. It's a seven-days-a-week luxury motor car; a leisure vehicle that will range far and wide on the highways and noways of the world; a high performance car for long distance travel; and a working cross-country vehicle.

From princes to politicians, from rock gods to rock climbers, from footballers to farmers, the Range Rover has always appealed to a diverse group of customers.

Thus having it here at Colombo Fashion Week is one more addition to where the Range Rover feels at home.” said SML Frontier Automotive, Managing Director Sheran Fernando.