International face expert POND’S teams up with Colombo Fashion Week - Resort Wear Show

POND’S, one of Asia’s mosttrusted skin care brands and a beauty staple for modern women globally is partnering with Colombo Fashion Week Resort Wear, the global platform for local designers which continues to build and promote Sri Lanka’s fashion industry.

This year, the third edition of the Colombo Fashion Week (CFW) Resort Wear will be held from 1st to 4th October in Negombo. CFW has proved to be the backbone of the Sri Lankan fashion design industry, celebrating its 11th year with the launch of its third annual show focusing on a collection of resort wear outfits. Sri Lanka is very well positioned to take a lead to create a regional resort wear hub and this 4-day showcase of the brightest Sri Lankan fashion talent is a step in that ambitious journey. The CFW over the past few years has taken the Sri Lankan fashion industry from strength to strength.

“We are pleased to be the beauty partner for this extremely special and unique event, which continuously adds value and enhances Sri Lankan fashion. In its third year, the CFW Resort Show promises to showcase the best of design and glamour in this side of our world– and the beaches of Negombo provide the perfect backdrop to showcase the diverse creativity, talent and commitment of our upcoming young designers,” said Siddharth Banerjee, Country Marketing Director – Unilever Sri Lanka, while attending the CFW Resort Wear kick-off Press Conference.

POND'S, will once again select "POND’S Face" at the CFW Resort Wear Show this year. One model will be selected from among the host of models who will be on the catwalk for one of Sri Lanka's most prestigious fashion events. There will also be the “Guess The Face of Pond's” Facebook contests which have always created tremendous buzz, drawing many to have a go at the guessing and winning competitions. “The lucky winners who are spot on with their guesses on who becomes the “Pond's Face of Colombo Fashion Week” will win exciting gifts.” said Daminda Perera, Brand Manager - Ponds.

For over a century, Pond's beauty creams have been the secret many women hold to beautiful, radiant skin. Passed down through generations Pond's is a highly effective and simple approach to skincare. It has cemented Pond's status as a cult beauty brand. Chosen by women of all ages and skin types, including style icon and celebrities, Pond's is one of Asia's leading skin care brands and is backed by international research.

With a unique understanding of women’s skin care needs, Pond’s presents easy-to-use all-day skincare solutions for the modern woman globally and is a classic cleanse and moisturize routine that nourishes and hydrates for a radiant complexion and is suitable for all skin types. “Ponds and the Colombo Fashion Week, Resort Wear is on a joint mission to promote beauty in Sri Lanka. Pond’s is a trusted international skin care brand which will be celebrated at the upcoming CFW, Resort Wear Show”, concluded Sharmila Bandara, Head – Beauty business for Unilever Sri Lanka.