Lively and colourful opening for Odel’s Luv SL store in Galle

Colourful and careening trishaws, one of the many vignettes of the present day travel experience in Sri Lanka, melded with traditional Sri Lankan hospitality when Odel’s ‘Luv SL’ store was unveiled in the historic Dutch Fort in Galle recently.

Scores of tourists were a part of the fun-filled celebration as they embarked on an exciting excursion around the ramparts and down quaint streets of the Galle Fort in a fleet of three-wheelers in colourful Luv SL branding before arriving at No 50, Pedlar Street - the location of Odel’s largest Luv SL store in Sri Lanka, for a home-made shopping experience.

Odel founder and CEO Otara Gunewardene, who had officiated in the ribbon cutting formalities earlier in the day, accompanied the visitors on the excursion and was on hand to personally show them around the new store.

A brand dedicated to unique, Sri Lankan inspired, home-grown products in the souvenirs, fashion, accessories and household items categories, Luv SL encompasses casual clothing, resort wear, stationery, mugs, picture frames, toys, cosmetics, toiletries, curios and special exotic food items. The stores feature Odel’s popular brands such as Embark, Delight and Backstage as well, along with ladies' wear, men’s wear and kids' wear brands and offer expert and creative wrapping and packing services to shoppers.

The Luv SL brand represents unique Sri Lankan inspired products in new-concept retail spaces with an exotic-chic atmosphere that constitutes a truly Sri Lankan shopping experience to remember.

Pics by Kithsiri de Mel