It’s all about Vintage this time as we take a look at DaZZle Store. With clothing and shoe collections in elegant and contemporary designs, along with a wide-ranging collection of gold and white gold plated accessories, DaZZle has a little something for everyone.

Opened 4 months ago by fashionista Mihiri Ranatunge, with the help and support of her husband and family, they launched the store with the aim of providing unique and stylish clothing that you wouldn’t normally find in the market.

Speaking about the inception, Mihiri said that due to her long love affair with fashion, she has always enjoyed the latest trends when it comes to clothes, shoes and jewellery. Likewise for DaZZle, she is always on the lookout for unique collections that cannot be bought from many jewellery stores or shopping malls.

The clothing collections at the store range from casual, formal and office wear, to party wear. The clothing ranges come in chic designs and are at an affordable price so purchases don’t leave a big hole in your purse.

The shoe collections are separated into two categories, sexy and smart high heels to casual flats and funky sandals. The jewellery collection is extensive, covering everything from earrings, necklaces, rings, bangles, bracelets.

Bridal sets both in Indian and western designs are also availble along with a recently launched men’s collection.

“I have different suppliers from different countries, which means I can bring down international fashion designs and styles to Sri Lanka. I also want to make my customer glamorous and recognized when he / she is wearing a product of mine, so every product is carefully selected to give the best to my customers, so it’s not only me but also my customer who finds satisfaction,” explained Mihiri.

In the short span the store has been active, it has seen a rapid increase of sales and the continual growth of its fan base. The store has registered well over 7000 fans and 3000 active customers, with numbers increasing daily.

Keen on encouraging Lankan’s to shop online DaZZle offers a variety of options for easy purchasing with convenient methods of payment (including cash on delivery within Colombo City limits) and free delivery island wide.

Orders can be placed by sending either a message or email with the relevant product codes to the store. DaZZle also caters to the International market with delivery for a very affordable price.

There’s much to look forward at DaZZle, Mihiri is keen to launch a men’s and kids collections soon and hopefully a service where ladies can get their own clothing designs custom made and delivered to their door step.

With all this, it’s no wonder the store has grown to what it is today.

By Lake Argent

A discount coupon is available in the Life Print edition of this article. Produce the coupon when purchasing from DaZZle Store and receive a 30% discount on items in stock.