CFW Designer Pod at ODEL Alexandra Place features a unique retail experience that showcases eleven Sri Lankan designers


Colombo Fashion Week (CFW) recently held CFW Designer Nights, an evening of fashion that provided Sri Lankan designers with the opportunity to showcase and retail their latest collections at the CFW Designer Pod at ODEL Alexandra Place, Colombo 7.

“One of CFW’s key focus areas in 2015 has been fashion retail and this initiative with ODEL fits in really well with our thinking. The CFW Designer Pod is a unique concept that moves around. A designated area at ODEL Alexandra Place was selected to host the unique evening,” says Ajai V. Singh, President and Founder, CFW.

Since its inception in 2003, CFW has inspired local fashion designers to establish their own brands and pursue fashion as a serious business through mentorship and exposure on the runway. Following this achievement, CFW is now focusing on bringing viable marketing and retail opportunities to designers, which will help them grow and sustain their businesses, and place their brands on the international map.

The CFW Designer Pod was designed to play a crucial role in realizing CFW’s goals; it serves as an incubator for the development of home-grown fashion labels and provides designers with a pop-up space to sell their collections within an established retail house. This format benefits designers who may not have their own boutique or retail space, by allowing them to earn a sustainable income, pay attention to consumer responses and learn how best to display and sell their collections for retail. The CFW Designer Pod showcased the collections of 11 designers; EXALT (Ramona Pulle), Ramona Oshini, Charini, KOCA, Ohé Island, INDI, Amilani, Conscience, Deneth, Yasisurie and Upeksha.

The backbone of the Sri Lankan fashion industry, CFW is one of four fashion weeks in Asia that are over ten years old. As one of the most important developmental fashion projects in Sri Lanka, CFW is constantly seeking new solutions to provide breakthrough opportunities for local designers to achieve commercial success as well as recognition in the global fashion arena.

For more information on the CFW Designer Pod, visit the official CFW website www.colombofashionweek.com or follow CFW on Facebook www.facebook.com/colombofashionweek, Twitter (@hsbccfw) and Instagram (@hsbccfw). Use #cfw and #cfwdesignernights for the latest updates, photos and more.