In celebration of the brand’s recent partnership with the Miss. France 2014 pre pageant, Aviraté, one of Sri Lanka’s leading high-street fashion labels has transformed all its stores according to a French theme for the season. From the basic French Flag colours to the exquisite 7 ft model of the Eiffel Tower, Avirate seems to have gone all “French”.

“We want to give all our customers the aura of France as soon as they enter all our stores and make them feel like they are actually in Paris” Says Mr.Younoos, CEO – Avirate Sri Lanka. “We also want to prepare our customers for our new French Collection that will be coming out soon.” Avirate which has now grown to a total of 5 Retail Stores in Sri Lanka – their Flagship Store in Maitland Crescent, Crescat Boulevard, Cinnamon Lakeside, Dutch Hospital Square & Kandy City Center –all have a beautiful French atmosphere in their stores including music of France as well.
 

Aviraté’s latest collection will be unveiled by the thirty three contestants vying for Ms. France 2014 at the Avirate French Touch Fashion Show – in partnership with Cinnamon Hotels & Resorts & Sri Lankan Airlines.

Aviraté is an international high-street fashion label owned by Timex Garments. An adaptation from the Sanskrit word ‘Avirati’, meaning sensuality; Aviraté encapsulates the essence and soul of the brand. Matching international standards in design and quality, Aviraté appeals to every woman’s sense of style and sensuality with the best of International fashion. The Aviraté range includes an extensive selection of day and evening wear, lingerie, shoes, bags and accessories.