Swim Week Colombo - W.A.H

Jun 21 2016.

views 460


Life Online Presents : Meet The Designers - We Are Handsome 

Swim Week Colombo is set to take place from the 24 – 26 of June at the Colombo Port and is a host to a number of designers, both local and international. Having collaborated with reputed swimwear manufacturer, Linea Aqua, Swim Week Colombo will present 14 Sri Lankan and international designers on the runway. 

Partnering up with Swim Week Colombo, Life Online puts the spotlight on We Are Handsome. 

This brand is the creative expression of the husband and wife duo, Jeremy and Katinka Somers. Launched in 2009, W.A.H embodies the love for the beautiful things in life wonder of travel and the magic of the world we live in. It’s a brand that has gained worldwide recognition and has been worn by celebrities such as Beyonce, Diane Kruger, Rihanna and many more. 

Your collections have ranged from floral prints to blacks and whites and even animal prints – what inspires you’ll to jump to different themes? 

Well, it all sits within the central theme of the collections. We will always try to include natural prints and animal prints in our work simply because it’s what we love and its our aesthetic. 

What is this collection inspired by? 

For Swim Week Colombo, we have a 90’s inspired collection that’s directly from our childhoods. We like to call it an ode to an era that was a catalyst for us all. It was a decade that destined us for movement and this collection is especially inspired by Claudia, Elle, Linda and Naomi. By Jay, Biggie, Kurt and Missy. 

W.A.H has been worn by international celebrities such as Beyonce and Rihanna; how has that helped shape the brand image? 

Having a good celebrity following is a huge help when getting our brand image and reputation. We haven’t changed or strayed from our aesthetic at all, we just continued to push ahead with what we created and the celebs and fans just continued to love it. 

Your swimwear is towards the high end, with prices ranging from $200-280 but you can also find swimwear ranging easily from $20-40. There’s a huge gap between both – any comment? 

Our active wear starts at a much more affordable price than the swimwear. But then because we use all Italian fabrics and the best construction methods, therefore our swimwear commands premium prices. 

As a husband and wife duo, do you split the work process or do you both do a bit of everything? 

We both have our strengths and, of course, are across everything we do. We come together on everything creative, strategy and business direction. But we do also split a large portion of jobs. 

By Panchali Illankoon



0 Comments

Post your comments

Your email address will not be published. Required fields are marked *

Most Popular

Instagram