A L L U D E & CO. is a contemporary clothing brand that is inspired to design ‘urbane comfortable everyday women’s wear’. The brand merely focuses on producing exclusive clothing from handpicked finest quality linen and cotton materials with soothing colors which are of course easy to wear and feel comfy. 

The collections are always based on ‘limited edition’, ensuring the purest form of exclusivity, understanding the voice of customers; not being much passionate about wearing common clothing lines. The fine pieces of clothing are made 100% locally by a group of empowered women who drive themselves to achieve their day-to-day goals. A L L U D E & CO. as a brand, always believes in “Women Empowerment”; which is the right attitude and courage that drives one to achieve set goals”.

Fashion Experiences

Please do share few instincts about your latest collection/upcoming collections? 

Our latest collection will be covering a range of casual wear with printed linen wear ideal for the planned trips this December and a range of formal wear for the New Year.

What was the biggest motive/support behind starting up "Alludeandco.clothing"? 

The co-founder is a marketer by profession and loves building brands, thus her firm belief in consistency, delivering promises and quality is the key to make the brand a success induced from her talented mother who has been engaged in a small scale designer wear business platform. Since small days, she has been growing-up seeing quality outfits being designed by her mother, with the advanced technology and new business platforms being established in today’s context, thus the co-founder of the brand wanted to take her mother’s inspiration to the next level.

What are your inspirations and how does it apply with your work? 

We are inspired by new challenges. We are a team of go-getters who believe that nothing is impossible. We always have the positive attitude and focus on each task in achieving our goals.  
Also, being around creative people inspires us to think innovatively and of course explore something new, every day. We need fresh minds to draw our creativity, therein explore new spaces and, enjoying little achievements in life inspires us. 
These few things, allow us to look at things in different perspectives and always drive ourselves to be focused and consistent. These are the key areas to focus when building a good brand. 

What are the latest collection in store? 

We have a collection of comfy linen jump suits and few casual evening wear dresses.

How has your work evolved since you began your own label? 

Early stages were a little hectic with developing the brand proposition and business strategy whilst looking for potential young women to produce our clothes. We wanted to ensure we light-up our workforce of young women to get them to achieve their life goals whilst we achieve our business goals. Therein, we were particular in finding a work force with positive attitude that could do quality stitching. Now we have an established, young, self-driving work force that delivers on-time with quality results. 

What advice would you give to the upcoming young designers who are also willing to grow up as an entrepreneur in the industry? 

Be open-minded, focus and commitment is all what you need to grow. Always refer matured designers and feel free to obtain their thoughts as well. Read and explore to identify opportunities and trends.

Designer Tip-

“Self- Confidence is everything. Focus and right attitude is what drives you. Get it Right, if you want to be whom you aspire to be”.

Instagram Page - “alludeandco.clothing”.  

Text by: Harthika Ganeshan