The 24th of November saw the grand launch of Cotton Collection Christmas 10
campaign ‘Sounds of Christmas’ at their flagship store at No.143 Dharmapala
Mawatha, Colombo 07. Invited guests were treated to an evening of fashion and
music with specifically paired cuisine to take them on a journey for the senses as new
collections from fashion labels from Sri Lanka, India and Pakistan, including the
hugely popular in-house label COCO were launched.
Music is one of the best parts of the Christmas holiday season for many, and this year
in keeping with that spirit, Cotton Collection added the celebration of music into there
Campaign. The campaign captures the soul of the Boho Goddess in diaphanous
layers, fashions interwoven relationship with nature and her journey with music
through the wild. She is in tune with nature and the comforting beauty of its forces, a
theme that was carried throughout the launch event and continues in store windows
and at the bespoke designed COCO concession at the flagship store.
This season, COCO heralds a fresh return to nature, with Wild Dissimulatio coined as
its theme. Fashion prints demonstrate a renewed focus on organic, earthy aesthetics
and tones and botanical beauty, think ombre, tie-dye and fall inspired prints, in
lightweight natural fabrics. Both fashionable and thought provoking it understands
that people see how nature informs design, and ways that we never could have
expected that [that] might inform a new appreciation for the natural world and
encourage people to care more about it, which is important especially today.
With couture catwalks all about going back to nature: wild blooms unfolding beneath
wheatsheaf brims at Viktor & Rolf; billowing sleeves and hems at Chanel’s garden
party; cold shoulder silhouettes in shimmering fall tones at Armani Privé eveningwear
and crochet details and beaded ball gowns at Dior. Mother Nature never looked more
beautiful with these themes carried out in the COCO collections, which also features
an evening collection with seasonal staples such as the must have LBD and intricate
detailing and shimmer pieces.
The secret to Cotton Collection and in particular COCO’s success has largely being
driven by its ability to keep up with rapidly changing fashion trends and showcase
them in its collections. From the very beginning, they found a significant gap in the
market that few clothing brands had effectively addressed. This was to keep pace with
latest fashion trends, but offer clothing collections that are a combination of high
quality and yet, are affordable. The brand keeps a close watch on how fashion is
changing and evolving every day across the world and creates responsible passion for
fashion amongst a broad spectrum of consumers, spread across different cultures and
age groups. The new collections launched were:
KHAADI
Presenting for the first time in Sri Lanka, Khaadi a paradox of tradition and modern
fashion with pure handcrafted textiles. This brand is steeped in an unusual approach
towards design. Imagine a contemporary take on traditional fabrics; preserving the art
of indigenous skill with interspersed high contrast progression of color and composition. The beauty of Khaadi designs is that they can all be worn as separates or mixed and matched with other pieces from the collection.
KAVERI By Kaveri Lalchand
A festive collection that celebrates your inner poetess with purpose and practicality.
Kaveri’s clothing is reflective of her pan-Indian influences. She is of Sindhi heritage,
lives and designs in Chennai, and creates garments reflecting prints and styles from
Rajasthan and Kerala to Bihar. Her clothing combines old school, traditional Indian
processes of weaving, looming and dying with new age, modern interpretations of
shape, structure and form. The garments are “east meets west” but, unconventionally,
can be worn either as Indian wear, western wear or a mix of both.
ASEESA
A mad mix of vibrant colors, floral motifs and geometrics. Aseesa has created it and a
niche in ethnic and fusion wear. Their studio creates colorful, elegant and sustainable
garments using textiles, prints and embroideries by our artisan craftsmen using ageold
blocks and techniques. Aseesa is nurturing, sustaining and taking forward this
story of our Indian Crafts.
LINEN AND LIFE
By Ramona Pulle, known for their elegant, simple shapes, inspired colors and for
flattering silhouettes in soft, luxurious linen and cotton. These fabrics not only offer
durability (of course the huge amount of attention to detail put into production and
stringent quality control contributes to this) and allow for an excellent fit and finish
they are also soft on you’re skin, breathable and will help keep you cool during our
regularly hot and humid tropical days in Sri Lanka.
KHAADI
Presenting for the first time in Sri Lanka, Khaadi a paradox of tradition and modern
fashion with pure handcrafted textiles. This brand is steeped in an unusual approach
towards design. Imagine a contemporary take on traditional fabrics; preserving the art
of indigenous skill with interspersed high contrast progression of color and
composition.
RASPBERRY
A range of fun and fabulous accessories for the finishing touch. Stand out and look
polished with vivid pieces from the exciting new collection! You can transform a
basic look from boring to brilliant for any occasion with the addition of accessories,
and the Raspberry range will make sure you’re never in a style dilemma.
Cotton Collection is also partnering with a number of local brands, offering discounts
and special offers during the season so do make sure you visit a store which is geared
to make your shopping experience as convenient and as seamless possible, by taking
the stress out of Christmas shopping with extended shopping hours, at the flagship
store to 10 pm from the 14th of December to Christmas, larger car parking facilities
and during the peak season, valet parking
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