Buzz with Danu - Shamkhan A

Oct 15 2024.

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Shamkhan, born in Kolam, Kerala, dreamed big from the start. He kicked off his career modelling in college back in 2012 and quickly moved into choreographing shows. Soon, he found himself leading big events like the Miss Universe India Pageant in Jaipur. But his role goes beyond choreography—he’s the mastermind making sure the lights, music, and models all come together perfectly, like a showrunner for fashion!

Shamkhan’s also been behind other major pageants like Miss India Earth, Miss India International, and more. For him, it’s all about teamwork, especially staying connected with the backstage crew to ensure the magic happens on stage! 

I met Shamkhan through Indi’s shows here in Sri Lanka over the past two years, and he’s truly passionate about this country. He’s been working hard to connect our local designers with the global fashion scene, building important bridges between Sri Lanka and the world. Today he speaks about what keeps him ticking every day on the Buzz 

•    What’s the coolest thing about being in the fashion world for you?

For me, the coolest thing is I love to travel and explore new places. I have always liked to explore different cultures. 
 
•    When you’re planning shows, what (or who) really gets your creative juices flowing?
Totally depends on the concept. For me doing a show is always about some twist in the game. I don’t like plain shows at all.

•    Spill the tea on your last show—how did it go, and what was the vibe?
That was an experimental show to give tribute to artists. Dancers are dancing inside the ring structure with different colours. In the end, the audience can write about their experience of the play. It was a different and thrilling show. 

•    What superpowers (aka skills) do you think are key to slaying in the fashion industry?

You should be updated abt ppl in the fashion industry and also be creative enough to make the faces smile at the end of your show with claps

•    Tell me about your experience working on shows in Sri Lanka—what’s the vibe, and how’s the talent strutting the runway?

I love Sri Lanka, its culture, food, and people. Look at you how much you love me and I love you. That’s the bond rather than business in Sri Lanka for me. I love Sri Lanka especially because they organise things better and they care for people. Talent in Sri Lanka is massive I think lot more to be explored and also shared across. 

•    How’s it been collaborating with designers, photographers, and models? Any fun stories to share?

Most of the people in the industry don’t know that I was a model before. It’s always nice to work with different talents where you can get ideas and also share things from different creative minds working together on a project. 

•    What was the highlight of your last job? And, come on, what part could you have skipped?
The last show I did was Miss Universe India, and the rehearsals with 55 Divas were amazing.

•    How do you keep it cool when egos and drama make an appearance in your job?
First of all, I am not at all egoistic. In India, I have worked with most of the choreographers in different shows.  You have to keep egos positive like if someone is doing better than me appreciate it and try to become better than that rather than creating egos and drama. Create positive drama in life.

•    What’s your proudest moment so far in your fashion journey?
My proudest journey was when my father accepted me as show director when my interview got published in the Indian Express. He is always a person of academics he always dreamt of my pic in a big newspaper when my interview got published my father's friends showed him and later he called me up and asked me what exactly show direction was. I told him in a funny way that your son earns more than an engineer


ABOUT THE AUTHOR

Danu Innasithamby

Danu is a Jaffna Boy with a Marketing qualification (only because he needed to study, and not because he wanted it). He has been a part of the team for seven years and is the face behind Buzz with Danu, and WTF.


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